where creativity meets purpose

Hi, I’m Karina Villa, a word enthusiast with a knack for storytelling and a personality as bubbly as my favorite sparkling water. Ever since I was a kid, I’ve been obsessed with commercials, memorizing every jingle and declaring, “One day, I’m going to make my own and change the world!” Now, as an aspiring copywriter, I’m channeling that passion into creating messages that leave a lasting impact.

Oh, and fun fact: I’m basically a walking jukebox. I’ve memorized lyrics from just about every song ever written (okay, maybe not every song, but close) and can recite commercials word-for-word. Dorky? Maybe. Impressive? Definitely at karaoke night.

When I’m not crafting clever copy or humming my way through life, you’ll find me soaking up inspiration from great ads, chasing creative ideas, and probably singing along to something catchy.